Unzipping the Secrets: Where are Bernina Sewing Machines Actually Made?

BERNINA is one of the most renowned sewing machine brands in the world, known for its high-quality manufacturing and innovative technology. Founded in 1893 in Switzerland by Fritz Gegauf, BERNINA has grown into a global leader in the home sewing market.

This article will provide an in-depth look at where BERNINA sewing machines are made today. We’ll explore BERNINA’s factories in both Switzerland and Thailand, learn about the different models and series, and compare BERNINA to other popular brands like Singer, Janome and Pfaff. Key topics include:

History and origins
Manufacturing locations
Quality standards
Range of products
Company culture
The future of the brand

Whether you’re an avid sewer or just learning about sewing machines, this article will give you a comprehensive understanding of the BERNINA brand.

History of Bernina Sewing Machines

BERNINA has a long, rich history as one of the premier sewing machine brands in the world. The company was founded in Switzerland in 1893 by Fritz Gegauf.

Gegauf invented the first hemstitch sewing machine, which could sew at an incredible rate of 100 stitches per minute. This groundbreaking innovation was known as “gegaufing.” By 1900, BERNINA had grown into a factory with over 70 employees.

Key milestones in BERNINA’s early history include:

1932 – Sewing machines begin mass production under the BERNINA brand name.
1938 – First zigzag sewing machine launched.
1945 – First portable zigzag sewing machine.
1989 – Bernette brand established. This affordable line of machines remains popular today.
Mid 1990s – Introduction of first computerized sewing machines.

Today, BERNINA remains family-owned and headquartered in Steckborn, Switzerland. This small town of just 5,000 residents is home to BERNINA’s main production facility as well as its R&D and design labs.

All BERNINA sewing machines are initially developed, tested, and prototyped in Steckborn before final manufacturing. This helps the company maintain its reputation for Swiss precision and quality.

Key facts about BERNINA’s headquarters:

Founded: 1893
Located: Steckborn, Switzerland
Employees: ~300 (R&D, production, corporate)
Floor space: Large offices, manufacturing areas, storage

In total, BERNINA employs over 1,200 people worldwide across its facilities in Switzerland and Thailand. BERNINA’s 125+ years of experience with innovative sewing technology is reflected in the continued popularity of its machines today.

Manufacturing Locations

While BERNINA’s history and roots are firmly planted in Switzerland, today its sewing machines are produced in two main global manufacturing facilities:

A. Switzerland

BERNINA still operates its original factory in Steckborn, Switzerland. This facility focuses on BERNINA’s highest-end sewing machines:

BERNINA 7 Series
BERNINA 8 Series
Longarm quilting machines
Limited editions and special models
Spare parts and accessories

Maintaining production in Switzerland enables BERNINA to control quality and take advantage of generations of accumulated expertise. Proximity of design, engineering, testing, and assembly ensures the precision that users expect from the brand.

The Steckborn facility has been renovated over the years to incorporate modern, eco-friendly manufacturing practices. However, BERNINA remains committed to this historic location.

B. Thailand

In 1990, BERNINA opened a second manufacturing facility in Lamphun, Thailand. This plant produces BERNINA’s more affordable and mid-range models:

Entry level machines
Bernina 2 Series to 7 Series
Q Series sewing machines
Bernette machines

Since opening, the Thailand factory has expanded 3 times. The latest expansion opened in 2015 and allowed BERNINA to increase production volumes.

Despite being across the world from headquarters, BERNINA Thailand maintains the company’s high standards through Swiss leadership and oversight. Using the same QA processes and manufacturing techniques ensures consistency across the BERNINA lineup.

C. Quality Control

No matter where BERNINA sewing machines are produced, the company takes great pride in quality control. All materials and components are rigorously tested. Machines must pass durability checks and sew perfect stitches before leaving the facility. This Attention to detail is what makes BERNINA one of the most trusted names in sewing.

Bernina Models and Series

BERNINA offers a wide range of sewing machines across different series, from basic to advanced. This gives sewers machines tailored to their skill level and budget.

Entry Level

BERNINA’s entry level machines are affordable options for beginners learning to sew. Key features:

Basic stitches and built-in stitches
Lower prices ($200-$500 range)
Made in Thailand factory
Bernina 2 Series and Bernette machines

Top entry level models:

Bernina 215
Bernette 35
Bernette 50

Mid-Range

BERNINA’s mid-range machines offer more features for intermediate sewers looking to expand their skills. Key features:

50-250 built-in stitches
Additional accessories included
Advanced functionality like needle threaders
Moderate prices ($500-$1500 range)
Made in Thailand
Bernina 3 Series to 7 Series

Top mid-range models:

Bernina 330
Bernina 350
Bernina 480

High-End

BERNINA’s top-of-the-line machines are made for experts, quilters, and sewists looking for premium features.

Key features:

300-900+ stitches
Innovation technology like BSR
Large sewing space
High prices ($2000-$5000+ range)
Made in Switzerland factory
Bernina 7 and 8 Series

Top high-end models:

Bernina 790
Bernina 880 Plus
Bernina 830

No matter your skill level, BERNINA offers machines with the right mix of features, quality, and price. Try out different models to find your perfect match!

Bernette Brand

In addition to its namesake line, BERNINA also produces sewing machines under the Bernette brand. Bernette offers more affordable and basic sewing machines without compromising BERNINA’s quality standards.

Relationship to Bernina

Bernette was established in 1989 and is a subsidiary of the main BERNINA company. The Bernette name combines “Bernina” with Odette – the first name of Odette Ueltschi-Gegauf. She was the mother of Hanspeter Ueltschi, who currently leads BERNINA.

So while Bernette operates as its own brand, it benefits from BERNINA’s decades of sewing expertise and oversight on quality control. Bernette gives beginners access to BERNINA-level quality at lower price points.

Manufacturing

Like BERNINA’s entry and mid-range machines, all Bernette models are produced at the company’s factory in Lamphun, Thailand. Resources are shared between the two brands at this facility.

However, Bernette sewing machines are designed to be more affordable than comparable BERNINA models. This is achieved through:

Use of more basic components
Limited accessories included
Focus on core stitches vs decorative stitches
Streamlined features and functions

For example, the Bernette 35 only has 23 built-in stitches compared to the Bernina 330’s 300. But reliability and quality remain Align with BERNINA standards.

Bernette Lineup

Bernette offers sewing machines and sergers across 3 series:

Bernette b35 – Mechanical, basic operation. Great for beginners.
b38 and b70 Series – Computerized models with 50-80 stitches. Offer convenience features.
b79 – Top of Bernette line. Up to 240 stitches and advanced functionality.

Bernette sergers like the b44 provide professional finishes. In total, there are over 25 Bernette machines to choose from.

So while less feature-rich than BERNINA models, Bernette machines deliver excellent value. They provide an accessible entry point to BERNINA-level quality and support. Many sewers start with Bernette and upgrade to BERNINA as their skills grow.:

Factory Details

As discussed earlier, BERNINA operates two main manufacturing facilities – one in Steckborn, Switzerland and one in Lamphun, Thailand. Here are some additional details on each factory:

Steckborn, Switzerland

Location: Small town of ~5,000 residents on the Swiss plateau
Founded: 1893
Size: Large multi-story building with offices, production areas, and warehouse space
Employees: ~300
Products: High-end sewing machines, longarm quilting machines, limited editions, spare parts

The Steckborn factory has an interesting history:

Original 1893 building burnt down in a fire during WW1
Rebuilt factory opened in 1913 in the same location
Expanded and renovated over the years, including major eco-friendly upgrades in 2012

This facility remains BERNINA’s spiritual home and headquarters. It houses the critical design, engineering, and testing activities that define the BERNINA brand’s reputation for quality.

Lamphun, Thailand

Location: Northern Thailand near city of Chiangmai
Founded: 1990
Size: 525,000 square feet total over multiple buildings
Employees: 1,000+
Products: Entry and mid-range sewing machines, Bernette machines

The Lamphun facility has also undergone expansion over the years:

Opened in 1990 with a single factory building
Expanded 3 times to increase production capacity
Latest expansion finished in 2015, increasing factory space by 50%

The new areas introduced modern “lean” manufacturing concepts for improved efficiency. This supports the high production volumes needed for lower-cost machines.

Shared Standards

No matter which factory, all BERNINA sewing machines are held to the same rigorous quality control and engineering standards. Steckborn and Lamphun collaborate closely despite the distance between Switzerland and Thailand. This ensures BERNINA’s reputation for precision is maintained.

So while the facilities vary in scale, age, and location – they share a common BERNINA heritage of quality and innovation. Customers can be confident that their BERNINA machine meets premium standards regardless of where it was manufactured.

Company Philosophy and Culture

Throughout its long history, BERNINA has maintained a strong sense of brand identity and philosophy passed down through the generations. Here are some of the core principles guiding the company:

Pride in Swiss Heritage

Despite having production in Thailand, BERNINA remains proud of its Swiss origins dating back to 1893. The company still manufactures its premium machines in Steckborn, the birthplace of the brand. Swiss values like precision, quality, and innovation remain central to BERNINA’s identity.

Commitment to Quality

BERNINA believes superior construction and components set its sewing machines apart. The company exclusively uses high-grade metals for critical parts like hook systems. Rigorous testing procedures check durability and stitch consistency. This obsession with quality ensures longevity and performance.

Culture of Innovation

BERNINA was founded on innovation, releasing the world’s first hemstitch machine. The company aims to continue this legacy by continually improving and modernizing its machines. BERNINA strives to incorporate features and technology that enhance the sewing experience.

Focus on Education

BERNINA understands that world-class machines need world-class education. The company invests heavily in training its dealer network on both using and troubleshooting its products. Many dealers offer sewing classes to pass on expertise to customers. Education ensures users get the most from their BERNINA purchases.

Environmental Awareness

BERNINA aims to limit its environmental footprint through responsible manufacturing. Its facilities utilize renewable energy, eco-friendly materials, and efficient production methods. The company also encourages recycling and continuously improves waste management.

This philosophy and culture permeate all aspects of BERNINA’s global manufacturing and sales operations. It provides a blueprint for how the historic brand can evolve and grow while remaining true to its Swiss roots. Customers still recognize and value the BERNINA difference over a century later.

Warranty and Support

BERNINA stands behind the quality of its sewing machines by offering strong warranties and support resources.

Warranty

All BERNINA sewing machines come with a limited warranty covering parts and labor:

Mechanical parts: 5 years
Electrical parts: 3 years
Printed circuit boards: 3 years
Drive motors: 5 years

This protection applies to defects in materials and workmanship. It gives customers peace of mind about the longevity of their BERNINA purchase.

Warranty coverage requires machines be registered within 30 days of purchase. Work must also be performed by authorized BERNINA dealers.

Dealer Network

BERNINA sells its machines exclusively through independent authorized dealers, many of whom are sewing experts. This dealer network provides valuable support:

Sales assistance – Help selecting the right BERNINA machine for your needs and budget.
Education – Classes, tutorials, and guides on using your model.
Troubleshooting – Determine issues and make repairs covered under warranty.
Service – Cleanings, maintenance, and upgrades to optimize performance.

With over 400 dealers across the United States, you can find localized BERNINA sales and service. This direct customer relationship is a key advantage of the brand.

Additional Resources

Beyond dealers, BERNINA offers other support options:

Website support – User manuals, technical docs, and guides available 24/7.
Call centers – Toll-free numbers for questions and troubleshooting.
Social media – Active Facebook and YouTube channels.
User community – Forums to connect with other BERNINA owners.

BERNINA’s broad support ecosystem ensures you’ll have resources to learn your machine and resolve any issues. This provides a safety net after your purchase.

Evaluating and Choosing a Bernina Machine

With over 100 different sewing machines bearing the BERNINA name, selecting the right model can feel overwhelming. Here is a process to narrow down your choices:

Consider Your Skill Level

Are you a total beginner or an advanced sewist?

Beginners – Opt for simpler entry-level machines like Bernina 1008 or Bernette models. Focus is ease of use.
Intermediate – Step up to machines with more stitches and features like the Bernina 330 or 530.
Advanced – Demand the versatility of high-end machines like the Bernina 770 QE.

Match the machine capabilities to your experience. Advanced features may be unused by beginners.

Determine Your Budget

BERNINA sewing machines range from $300 to over $5000. Set clear budget expectations:

$0-$1000 – Entry-level mechanical and computerized Bernina/Bernette models
$1000-$2000 – Feature-rich mid-range Bernina machines
$2000+ – High-end Bernina models with premium features

Consider current finances plus projected future sewing needs. Investing more upfront enables growth.

Identify Must-Have Features

BERNINA offers sewing machines tailored to different activities:

Quilting – Generous work area, BSR stitch regulation
Embroidery – Built-in or add-on embroidery module
Serging – Overlock stitch and cutting width

List your primary sewing goals and let that guide your search. Don’t overpay for unnecessary capabilities.

Try Before You Buy

Visit authorized BERNINA dealers to test different models hands-on. Evaluating stitch quality, machine noise, ease of threading, and other factors will inform your purchase. Dealers can advise the best fit.

Doing your homework will lead you to the right BERNINA sewing machine – one that you’ll enjoy for years to come! Shop smartly.

Comparisons to Other Brands

While BERNINA has crafted an excellent reputation over the past century, there are other sewing machine brands also offering quality products. Here’s how BERNINA compares:

Singer

Founded in 1851, Singer is one of the oldest and most recognized sewing brands. Like BERNINA, Singer covers all skill levels:

Beginner – Singer Simple, Singer Start, Singer Promise
Intermediate – Singer Talent, Singer Tradition, Singer Quantum Stylist
Advanced – Singer Heavy Duty, Singer CG590, Singer Quantum Stylist 9960

Similarities: Wide range, computerized capabilities, sewing/embroidery combos

Differences: Singer manufacturing has shifted away from US/Europe, more mass market

Janome

Founded in 1921, Janome is known for high-quality construction and leading technology:

Beginner – Janome Graceful Gray, Janome Pink Sorbet
Intermediate – Janome HD3000, Janome DC1030
Advanced – Janome Horizon Memory Craft 15000, Janome Continental M7

Similarities: Precise machines, innovation, sewing/embroidery combos

Differences: Less historic brand prestige, prices can be more affordable

Pfaff

Founded in 1862, Pfaff is a German brand focusing on smart technology:

Beginner – Pfaff Smart, Pfaff Passport 3.0
Intermediate – Pfaff Expression 710
Advanced – Pfaff Grand Quilter, Pfaff Creative Icon

Similarities: Long history, computerization, excellent stitch quality

Differences: Less known for embroidery, more niche audience

So while BERNINA certainly faces competition, its Swiss heritage, quality materials, and dealer support keep it a premium brand for sewists. The name still carries prestige nearly 130 years later.

Conclusion

For over 125 years, BERNINA has remained one of the premier names in high-quality sewing machines. What started as a small workshop in Switzerland has grown into a global leader in home sewing technology.

Key takeaways:

History – Founded by Fritz Gegauf in 1893, BERNINA pioneered innovations like the hemstitch machine. Generations of family leadership have preserved traditions.
Manufacturing – While expanding to Thailand, BERNINA still produces top models in Switzerland. Both factories adhere to rigorous quality control.
Products – Diverse lineup from affordable Bernette machines to the premium BERNINA 8 Series. Options for all sewing interests and skill levels.
Support – Strong educational resources and customer service reinforce the lifetime value.
Future – Staying true to Swiss heritage while embracing cutting-edge technology and sustainability.

BERNINA’s reputation for precision, performance, and longevity remains unmatched. While pricing is premium, most sewers agree the quality justifies the investment. Owning a BERNINA machine is owning a piece of living sewing history.

So whether shopping for your first sewing machine or upgrading after years of experience, BERNINA deserves a close look. The brand’s proud traditions coupled with forward-looking innovation will continue delighting sewists for decades to come.

With this knowledge in hand, you can better understand BERNINA’s story and make the right choice for your creative needs. Check out the full selection of models and find your perfect match from this storied brand. Happy stitching!